Unity Stock Jumps As Analyst Sees 'Underappreciated' Upside Ahead

Benzinga_recent_news12-12

Unity Software Inc. (NYSE:U) shares are trading higher Thursday after BTIG upgraded the stock from a Neutral rating to a Buy rating and set a price target of $60. What To Know: BTIG upgraded Unity ...

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(NYSE:U) shares are trading higher Thursday after BTIG upgraded the stock from a Neutral rating to a Buy rating and set a price target of $60.\nWhat To Know: BTIG upgraded Unity ...</p>\n\n<a href=\"https://www.benzinga.com/trading-ideas/movers/25/12/49338925/unity-stock-jumps-as-analyst-sees-underappreciated-upside-ahead\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4554","symbol_name":"元宇宙及AR概念","start_time":0,"source_url":"https://www.benzinga.com/trading-ideas/movers/25/12/49338925/unity-stock-jumps-as-analyst-sees-underappreciated-upside-ahead","article_id":"2590510942","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/12/11/Jakarta---July-07-2Unity-Software-Inc-.jpeg?optimize=medium&dpr=2&auto=webp&width=120"],"rights":{"source":"benzinga_recent_news","url":"https://www.benzinga.com/trading-ideas/movers/25/12/49338925/unity-stock-jumps-as-analyst-sees-underappreciated-upside-ahead","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2590510942","pubTimestamp":1765469400,"columns":[],"sourceInfo":{"source_id":"benzinga_recent_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Unity Software shares are trading higher Thursday after BTIG upgraded the stock from Neutral to Buy and set a price target of $60.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4554":"元宇宙及AR概念","LU1861559042.SGD":"日兴方舟颠覆性创新基金B SGD","LU1861558580.USD":"日兴方舟颠覆性创新基金B","UNTY":"Unity Bancorp","BK4585":"ETF&股票定投概念","BK4211":"区域性银行","BK4588":"碎股","U":"Unity Software Inc.","BK4023":"应用软件"},"translate_title":"分析师认为未来上涨空间“被低估”，Unity股价上涨","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"UNTY":1.5,"U":1},"content_text":"Unity Software Inc. (NYSE:U) shares are trading higher Thursday after BTIG upgraded the stock from a Neutral rating to a Buy rating and set a price target of $60.\nWhat To Know: BTIG upgraded Unity based on its view that expectations for the company's Grow segment are too low and that the industry backdrop is improving. The firm sees potential for better Grow performance into late 2025, which could drive revisions for 2026 and 2027. \n“Addressing the mobile market backdrop, the benefits of steering … rising non-endemic marketer demand, and UA financing seem underappreciated, and set the stage for double-digit growth in both revenue and UA spend for several more years,” BTIG said in the note. \nBTIG added that Unity will have two new data streams beginning in the first half of 2026 tied to runtime and transactional data from the Create in-app purchase launch, noting any benefit from those additions would likely be incremental to current estimates.\nThe firm also pointed to a healthier mobile market environment, citing factors such as shifting transactions away from high-commission app store channels, rising non-endemic marketer demand and increased use of user-acquisition financing. BTIG believes these trends support several years of double-digit growth in both revenue and user-acquisition spending.\nOn the Create side, BTIG highlighted the launch of a direct transaction framework for developers, which it believes could become a meaningful contributor to revenue and EBITDA as adoption builds. \nThe firm said app store commissions remain a major cost for developers and that incentives used by peers suggest consumer migration is achievable. BTIG estimated the initiative could generate more than $40 million in incremental EBITDA in 2027 and more than $100 million in 2028.\n“We rate Unity Buy with a $60 PT and a Bull/Bear range of $31-$71 based on 2026 EV/EBITDA,” the analyst firm said.\nRelated Link: Roku To Rally More Than 28%? Here Are 10 Top Analyst Forecasts For Thursday\nU Price Action: At the time of writing, Unity shares are trading 2.82% higher at $50.36, according to data from Benzinga Pro.\nImage via Shuttertock\nThis content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2590510942","isCrawlerRequest":true}