Jumia Shares Up on Higher Two-Month Orders, Helped by Black Friday

Dow Jones12-10

By Terell Wright

Shares of Jumia Technologies rose Wednesday after the company reported improved growth in orders for the two months ended Nov. 30.

Shares climbed 3.4% to $12.62 and hit a 52-week high earlier in the session on Wednesday. Shares are up threefold year-to-date.

The pan-African e-commerce platform said Wednesday that its physical goods orders rose 30% year-over-year to 5.1 million, with 3.2 million orders from the Black Friday period, according to preliminary results for the period.

The gross merchandise value for physical goods increased 35% year-over-year, reflecting growth across its key electronics, beauty and home-and-living categories.

Excluding corporate sales, gross merchandise value rose 41%.

Sales growth was driven by Nigeria, where gross merchandise value surged 45% and orders grew 28%, and Ghana, which saw order and GMV growth of 81% and over twofold, respectively.

Quarterly active customers ordering physical goods grew 26% to 2.3 million.

Write to Terell Wright at terell.wright@wsj.com

(END) Dow Jones Newswires

December 10, 2025 10:44 ET (15:44 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

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Shares are up threefold year-to-date. \n\n\n  The pan-African e-commerce platform said Wednesday that its physical goods orders rose 30% year-over-year to 5.1 million, with 3.2 million orders from the Black Friday period, according to preliminary results for the period. \n\n\n  The gross merchandise value for physical goods increased 35% year-over-year, reflecting growth across its key electronics, beauty and home-and-living categories. \n\n\n  Excluding corporate sales, gross merchandise value rose 41%. \n\n\n  Sales growth was driven by Nigeria, where gross merchandise value surged 45% and orders grew 28%, and Ghana, which saw order and GMV growth of 81% and over twofold, respectively. \n\n\n  Quarterly active customers ordering physical goods grew 26% to 2.3 million. \n\n\n \n\n\n  Write to Terell Wright at terell.wright@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  December 10, 2025 10:44 ET (15:44 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2590536151","isCrawlerRequest":true}