Stellantis' (STLA) Ram truck brand said Thursday it has formed a multi-year partnership with TKO Group (TKO) to become the official truck partner of TKO's sports and entertainment properties.
The agreement includes the world wrestling organization WWE; the mixed martial arts organization UFC, and the bull-riding organization PBR, the companies said.
The partnership, which begins in January, will allow Ram to deliver exclusive fan activations, custom content and on-site experiences, the companies said.
Financial terms were not disclosed.
Price: 11.80, Change: -0.32, Percent Change: -2.60
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments