Comcast's Universal Ads Adds Major Publishers to Expand Streaming Ad Reach

Reuters12-11 21:00
Comcast's Universal Ads Adds Major Publishers to Expand Streaming Ad Reach

Comcast Corporation's Universal Ads has expanded its Universal Audience Network by welcoming new publisher partners, including Cox Media, Philo, Samsung Ads, Telly, and Vevo. This collaboration aims to broaden advertiser access to premium streaming content and ad inventory, allowing brands to reach qualified audiences at scale across more than 20 leading publishers. The partnership leverages the strengths of each publisher to deliver enhanced campaign efficiency, precision targeting, and streamlined access for advertisers of all sizes.

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