VTEX reported that its customers drove US$1.0 billion in gross merchandise value (GMV) during the Black Friday-Cyber Monday week. Compared to 2024, orders increased by 10.2% and GMV grew by 8.1% on an FX-neutral basis and by 18.2% in USD, reflecting the positive impact of foreign exchange dynamics. For the full month of November, GMV growth reached 9.4% FX-neutral and 16.8% in USD. Sales during the week of 11/11 contributed to GMV growth of 24.9% FX-neutral and 35.7% in USD. Across the 43 countries where VTEX operates, the top-performing verticals in USD growth were Apparel & Accessories (24.2%), Beauty & Health (23.5%), and Home, Furniture & Decoration (19.7%).
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. VTEX published the original content used to generate this news brief on December 11, 2025, and is solely responsible for the information contained therein.
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