PubMatic, Untapped Growth, and tvScientific Partner to Boost Independent Agency CTV Buying Power

Reuters12-10

PubMatic, Untapped Growth, and tvScientific Partner to Boost Independent Agency CTV Buying Power

PubMatic Inc. has announced a new partnership with Untapped Growth and tvScientific to enhance how independent agencies buy and measure connected TV $(CTV)$ advertising. The collaboration leverages PubMatic's AI-powered infrastructure and premium inventory, Untapped Growth's collective buying power, and tvScientific's performance TV measurement platform. This joint effort aims to provide independent agencies with streamlined access to premium CTV inventory, transparent campaign optimization, and real-time measurement, enabling them to compete more effectively at scale while maintaining their agility and independence.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PubMatic Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251210289647) on December 10, 2025, and is solely responsible for the information contained therein.

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