Ziyuanyuan Holdings Group Plans Joint Venture with Bonjour Group for Greater Bay Area Retail Expansion

Reuters2025-12-11
Ziyuanyuan Holdings Group Plans Joint Venture with Bonjour Group for Greater Bay Area Retail Expansion

Ziyuanyuan Holdings Group Ltd. has announced the signing of a non-legally binding Memorandum of Understanding with Bonjour Holdings and Bonjour Supply Chain (together referred to as the "Bonjour Group") to explore possible cooperation. The parties intend to leverage their respective strengths-Bonjour Group's leading position in the beauty retail industry and Ziyuanyuan's operational experience and sales resources in Mainland China-to collaborate in areas such as market development, product collaboration, equipment support, and talent exchange. Additionally, Ziyuanyuan and Bonjour Supply Chain are considering the establishment of a joint venture to develop both online and offline "Community Smart Duty-Free Stores" in the Greater Bay Area, aiming to create a new model for cross-border retail. The cooperation remains subject to feasibility assessments and the signing of a formal agreement.

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