Lilly Pulitzer Clothes Are More 'Tame' Due to Inventory Cuts -- Market Talk

Dow Jones12-12

1331 ET - Oxford Industries' cutback of China-supplied products earlier this year is making its Lilly Pulitzer brand less flashy, Chief Executive Thomas Chubb tells analysts. In the spring, when tariffs looked like they could be more than 100% on goods from China, Oxford's brands reduced inventory from the country. "China is where we make a lot of our more embellished kind of novelty type stuff, things with sparkles and rhinestones and bows and that kind of stuff," Chubb says. "We've just got less of that stuff." As a result, Chubb says consumers are looking at a more "tame" collection from Lilly Pulitzer, which is known for its eye-catching apparel. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

December 11, 2025 13:31 ET (18:31 GMT)

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