Mickey Mouse puts copyright woes to bed with Disney-OpenAI deal

cityam12-16 13:25

Disney gains early access to AI tools that may streamline pre-production Disney’s $1bn investment in OpenAI, coupled with a three year licensing deal for over 200 Disney, Marvel, Pixar, and Star Wars ...

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Disney gains early access to AI tools that may streamline pre-production, marketing and fan engagement, while retaining control over IP.\n\nBy licensing characters, but excluding actor likeness and voices, it sidesteps potential union disputes and the legal grey areas surrounding synthetic media.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n“Technological innovation has continually shaped the evolution of entertainment”, Iger said. “Through this collaboration with OpenAI, we will thoughtfully and responsibly extend the reach of our storytelling while respeccting and protecting creators and their works”.Altman framed it as a partnership in responsible AI development, highlighting that Sora and ChatGPT images would expand creative possibilities for users, while adhering to safety protocols.\n\nFor OpenAI, Disney’s endorsement obviously provides capital, but also credibility in an environment where generative AI remains heavily scrutinised by creators and regulators alike.The timing is telling, too. Just as Disney signed the deal, it issued cease and desist letters to Google over unlicensed AI-generated Disney content.So it seems that Disney is embracing AI, but only on its own terms.Legal and strategic contextThis is not an isolated move, and Disney’s cautious approach holds up a mirror to broader tensions within the sector.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2591608252","isCrawlerRequest":true}