Lionsgate Expands Ad-Supported FAST Streaming With FreeWheel Partnership, Shares Rise

Benzinga12-19

Lionsgate Studios Corp. (NYSE:LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

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(NYSE:LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory.\nThe studio said advertisers can now buy placements across ...</p>\n\n<a href=\"https://www.benzinga.com/markets/equities/25/12/49490598/lionsgate-expands-ad-supported-fast-streaming-with-freewheel-partnership-shares-rise\">Source Link</a>\n\n</div>\n","source":"benzinga_hot_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Lionsgate Expands Ad-Supported FAST Streaming With FreeWheel Partnership, Shares Rise</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nLionsgate Expands Ad-Supported FAST Streaming With FreeWheel Partnership, Shares Rise\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-19 03:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/markets/equities/25/12/49490598/lionsgate-expands-ad-supported-fast-streaming-with-freewheel-partnership-shares-rise><strong>Benzinga</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Lionsgate Studios Corp. (NYSE:LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory.\nThe studio said advertisers can now buy placements across ...</p>\n\n<a href=\"https://www.benzinga.com/markets/equities/25/12/49490598/lionsgate-expands-ad-supported-fast-streaming-with-freewheel-partnership-shares-rise\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00BFXG0V08.USD","symbol_name":"BNY MELLON GLOBAL LEADERS \"B\" (USD) ACC","start_time":0,"source_url":"https://www.benzinga.com/markets/equities/25/12/49490598/lionsgate-expands-ad-supported-fast-streaming-with-freewheel-partnership-shares-rise","article_id":"2592001186","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/12/18/Stuttgart--Germany---10-01-2022-Cellphon.jpeg?optimize=medium&dpr=2&auto=webp&width=260"],"rights":{"source":"benzinga_hot_news","url":"https://www.benzinga.com/markets/equities/25/12/49490598/lionsgate-expands-ad-supported-fast-streaming-with-freewheel-partnership-shares-rise","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2592001186","pubTimestamp":1766086140,"columns":[],"sourceInfo":{"source_id":"benzinga_hot_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Lionsgate shares rose after it expanded advertiser access to its U.S. FAST channels through an exclusive FreeWheel partnership for direct and programmatic buys.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"IE00BFXG0V08.USD":"BNY MELLON GLOBAL LEADERS \"B\" (USD) ACC","BK4567":"ESG概念","BK4588":"碎股","BK4585":"ETF&股票定投概念","IE00B5TLWC47.USD":"BNY MELLON LONG-TERM GLOBAL EQUITY \"B\" (USD) ACC","FAST":"快扣","BK4104":"贸易公司与经销商","IE00BYQQ9H92.USD":"BNY MELLON GLOBAL LEADERS \"A\" (USD) ACC"},"translate_title":"狮门影业与FreeWheel合作扩大广告支持的快速流媒体，股价上涨","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"FAST":1.5},"content_text":"Lionsgate Studios Corp. (NYSE:LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory.\nThe studio said advertisers can now buy placements across its U.S. FAST channels through FreeWheel's supply-side platform.\nLionsgate said media buyers can now reach its FAST channels through direct or programmatic transactions.\nAlso Read: Micron Says The Best Is Yet To Come After Record Q1\nThe move gives advertisers broader access to premium streaming inventory across nearly 30 U.S.-based channels.\nThe company partnered with FreeWheel, a major technology provider in connected television advertising.\nFreeWheel will act as Lionsgate's exclusive ad-serving partner for its U.S. FAST portfolio.\nLionsgate said the expanded relationship simplifies how advertisers access its content. The studio expects the setup to improve demand management and revenue growth.\nFreeWheel's platform allows publishers to manage inventory and offer curated advertising packages. Buyers can execute campaigns using one-to-one deals or programmatic placements.\nFreeWheel cited growing interest in free ad-supported streaming television.\nThe company said a large portion of FAST audiences represents incremental reach beyond traditional television.\nAdvertisers increasingly plan to shift budgets toward FAST formats in the coming months. Lionsgate said that trend supports its focus on scaling ad-supported streaming channels.\nLionsgate operates more than 40 FAST channels worldwide. The lineup draws from the company's film franchises and television catalog.\nTitles includes franchises such as John Wick, The Hunger Games, Twilight, The Conners and Nash Bridges. The portfolio also features MovieSphere and the 50 Cent Action channel.\nFreeWheel will help Lionsgate coordinate advertising decisions across branded FAST channels. The companies said the approach improves yield and buyer efficiency.\nProgrammatic buyers can now access Lionsgate inventory with advanced targeting tools. FreeWheel said the setup provides transparent supply paths and premium video formats.\nChase Brisbin, Lionsgate's executive vice president of International SVOD Sales and head of Global Channels, said the choice was straightforward.\n\"It was an easy decision to choose FreeWheel, a leader in the space, as our exclusive technology partner across our ad-supported FAST business,\" Brisbin said.\nGreg Bel, FreeWheel's vice president of supply, said the partnership strengthens access for advertisers. \"We're excited to deepen our collaboration with Lionsgate,\" Bel said.\nLION Price Action: Lionsgame Studios shares are trading higher by 1.95% to $8.63 at publication on Thursday.\nRead Next:\nPhoto: T. 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