The Hidden Link Between Gas Prices and Slim Jim Sales -- WSJ

Dow Jones12-20

By Jesse Newman

An unusual correlation between gas prices and meat sticks is a rare boon in a tough time for the food business.

Conagra said Friday that lower prices at the pump this year have boosted convenience-store traffic-and in turn, sales of its Slim Jim brand.

CEO Sean Connolly explains: When gas prices are high, drivers are less inclined to head inside for a snack. Weak convenience store traffic has hurt Slim Jim sales in recent years, Connolly said, but as gas prices have moderated this year, that trend has reversed.

The food industry is struggling to get sales volumes growing again after consumers pulled back in response to high grocery prices. Slim Jim-typically one of Conagra's highest-margin businesses-is delivering for Conagra, Connolly said, partly thanks to the protein craze.

"Protein is just on fire," Connolly said. Conagra said sales of its meat snacks, which includes Slim Jim, Duke's and Fatty brands, grew 4% by dollars and 5% by volume in its latest quarter.

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December 19, 2025 11:57 ET (16:57 GMT)

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