Viant Technology and iHeartMedia Launch Programmatic Audio Advertising Partnership

Reuters12-18 22:05

Viant Technology and iHeartMedia Launch Programmatic Audio Advertising Partnership

Viant Technology Inc. has announced a strategic partnership with iHeartMedia, the leading audio company in the U.S. and top global podcast publisher. Through this collaboration, Viant will integrate with Triton Digital to enable programmatic access to iHeartMedia’s extensive audio inventory, including podcasts, streaming, and broadcast radio. This partnership allows advertisers using Viant’s platform to activate addressable campaigns across iHeartMedia’s entire audio network, offering enhanced precision, transparency, and performance. The integration marks a significant advancement in unifying audio advertising, bringing over-the-air broadcast radio into Viant’s platform for the first time and expanding opportunities for data-driven, scalable audio campaigns.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Viant Technology Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251218864012) on December 18, 2025, and is solely responsible for the information contained therein.

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