Hilton Launches Canopy Brand with New Hotels in Istanbul and Izmir

Reuters12-17
Hilton Launches Canopy Brand with New Hotels in Istanbul and Izmir

Hilton Worldwide Holdings Inc. is expanding its presence in Türkiye with the introduction of the Canopy by Hilton brand, marking the brand’s debut in the country with two new openings in Istanbul and Izmir. This follows the recent launch of the Tapestry Collection by Hilton in Türkiye and continued growth under the Curio Collection by Hilton. The expansion comes amid record growth in Hilton’s Lifestyle category, which now accounts for a fifth of the company’s global pipeline. The new Canopy by Hilton properties aim to deliver elevated, locally inspired boutique hotel experiences, reflecting Hilton’s commitment to meeting increasing demand for quality lifestyle accommodation in the region.

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