Pattern Group Acquires NextWave to Expand TikTok Shop and Creator-Commerce Capabilities

Reuters06:00
Pattern Group Acquires NextWave to Expand TikTok Shop and Creator-Commerce Capabilities

Pattern Group Inc. has acquired NextWave, a TikTok commerce agency that specializes in creator-led product discovery, TikTok Shop operations, live selling, and affiliate acceleration. The move brings NextWave’s expertise in TikTok Shop Partner services, creator management, and a network of over 1,200 managed creators and 300,000 affiliates to Pattern. By combining NextWave’s capabilities with Pattern’s technology and marketplace infrastructure, the companies aim to help brands accelerate growth through integrated social commerce strategies across platforms such as TikTok Shop, Amazon, and Walmart.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Pattern Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251218905888) on December 18, 2025, and is solely responsible for the information contained therein.
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