Calix Study Finds Subscriber Experience Drives Broadband Loyalty

Reuters12-19 03:00

Calix Study Finds Subscriber Experience Drives Broadband Loyalty

Calix Inc. has released initial findings from a national study conducted by Wakefield Research, offering new insights into the broadband service provider (BSP) market. The research highlights that subscriber experience, rather than just speed and price, is now a key driver of customer loyalty and market differentiation. The study, which surveyed 2,000 U.S. broadband decision-makers, found that "switchers"—those who change BSPs—are primarily motivated by personalized packages (45 percent) and flexible contract terms (40 percent). Additionally, modern, multi-channel customer support is crucial for retaining and attracting subscribers. Calix Market Insights, the company’s intelligence hub, aims to help BSPs leverage these findings to anticipate needs, personalize experiences, and drive growth in a rapidly evolving broadband landscape.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Calix Inc. published the original content used to generate this news brief on December 18, 2025, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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