Lionsgate Studios Corp. has entered into an exclusive partnership with FreeWheel, a leading global technology platform for streaming advertising, to serve as the sole ad-serving partner across Lionsgate's portfolio of FAST (Free Ad-Supported Streaming Television) channels in the U.S. This collaboration allows programmatic ad buyers direct access to Lionsgate's premium streaming inventory, including popular channels like MovieSphere and 50 Cent Action, through the FreeWheel SSP. The partnership aims to streamline ad buying, enhance revenue opportunities, and offer advertisers a consolidated, brand-safe environment to reach audiences with Lionsgate's extensive content library.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Lionsgate Studios Corp. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251218258910) on December 18, 2025, and is solely responsible for the information contained therein.
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