Amazon.com (AMZN) said Thursday it has added new Business Prime benefits through partnerships with Intuit's (INTU) QuickBooks unit, CrowdStrike (CRWD), and Gusto to support small and midsize business customers in managing finances, cybersecurity, and HR.
Business Prime members in the US will get access to QuickBooks Online Simple Start for $180 per year at a 60% discount starting 2026, the company said.
CrowdStrike's Falcon Go cybersecurity service, valued at $59 per device annually, is now free for eligible Business Prime users, while Duo plan members receive 50% off, Amazon added.
Gusto's payroll and HR platform is available to Business Prime users at 70% off for the first year, supporting automated employee onboarding, payroll, and compliance, it said.
Amazon shares were 2.1% higher in recent trading, while Intuit was up 1.5% and CrowdStrike was ahead by nearly 1%.
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