** Shares of fast food chain operator Shake Shack SHAK.N up 2% at $84 premarket
** J.P.Morgan upgrades stock to "neutral" from "underweight", but cuts PT to $90 from $95
** Brokerage notes that co is evolving from an 'enlightened hospitality' focused fine casual concept to a more efficiently operated model by borrowing elements of quick service restaurants
** Adds near term focus is hiring a CFO with operating experience to complement the brand's growth journey
** Launch of the long-awaited loyalty program in early 2026, will significantly improve digital transactions from current ~10% and also improve the brand's marketing effectiveness - brokerage
** 12 of 27 brokerages rate the stock "buy" or higher, 13 "hold", 2 brokerages rate the stock "sell" or lower; median PT is $110 - data compiled by LSEG
** As of last close, stock down ~40% YTD
(Reporting by Koyena Das in Bengaluru)
((Koyena.das@thomsonreuters.com))
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