Roku and Nielsen Expand Strategic Measurement Partnership

Reuters12-22 22:30

Roku and Nielsen Expand Strategic Measurement Partnership

Nielsen and Roku have announced an expanded multi-year strategic partnership to enhance TV audience measurement. Under the new agreement, Roku's streaming data will be integrated into Nielsen’s advanced campaign measurement and outcome solutions, offering advertisers more accurate insights into viewer behavior across both linear and streaming platforms. This collaboration aims to provide more granular analytics for marketers and reflects the growing trend toward ad-supported streaming services, with The Roku Channel highlighted as a leading platform in this category.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Roku Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20251217162951) on December 22, 2025, and is solely responsible for the information contained therein.

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