Versus Systems Partners with Drinkfinger to Launch Global Beverage Engagement Network

Reuters2025-12-23

Versus Systems Partners with Drinkfinger to Launch Global Beverage Engagement Network

Versus Systems Inc. has entered into a definitive agreement with Drinkfinger Enterprises Ltd. to launch large-scale technology-enabled campaigns and interactive fan experiences across Brazil, the United States, the United Kingdom, and select international markets. The partnership will integrate Versus’ QR-enabled engagement technology with Drinkfinger’s physical beverage accessory platform, allowing consumers to unlock branded digital content, instant games, rewards, and social-sharing opportunities directly from beverage products. Revenue from the collaboration will be shared equally in key markets, with commercial programs already underway and initial revenue expected in Q1 2026. The combined system will be deployed across sports venues, live events, retail environments, and other platforms, aiming to deliver measurable and repeatable fan engagement for brand partners.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Versus Systems Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 9616321) on December 23, 2025, and is solely responsible for the information contained therein.

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The partnership will integrate Versus’ QR-enabled engagement technology with Drinkfinger’s physical beverage accessory platform, allowing consumers to unlock branded digital content, instant games, rewards, and social-sharing opportunities directly from beverage products. Revenue from the collaboration will be shared equally in key markets, with commercial programs already underway and initial revenue expected in Q1 2026. The combined system will be deployed across sports venues, live events, retail environments, and other platforms, aiming to deliver measurable and repeatable fan engagement for brand partners.\n      </p>\n</div><div xmlns:xsd=\"http://www.w3.org/2001/XMLSchema\" xmlns:xsi=\"http://www.w3.org/2001/XMLSchema-instance\">\n<p>\n<i>Disclaimer: <span>This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. 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