Former Google Executive On Why It's Not Google Or Facebook That Is Going To Disrupt You

Benzinga_recent_news12-22 23:53

Brett StClair operates at the intersection of product, platforms, and enterprise change, with a career built inside organizations that define how modern business scales. A former Google and Barclays ...

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It is not AI that will disrupt humans and society, but it will be the humans that use AI to disrupt others who are not. That's becoming a very plausible term that we're seeing more and more.\nWhere do we start? How do we start this disruption? Most businesses don't want to change because of the pain that's involved, so they're looking for a return on investment that needs to be a tenfold return because the pain they're going to face is vast.\nThis moment in time is bringing a huge ability for us to use AI to get that tenfold improvement, and that improvement is really coming through productivity. This disruption that we're seeing, this fear of being disrupted, is truly being empowered by one technology, and that technology is artificial intelligence.\nBrett StClair: In order to be able to futureproof your organization, you need to know what's going to happen in the future. Previously, businesses spent five to ten years literally planning ahead. What will the next five years look like? How will we put plans in for the next ten years?\nI'd love to go back and speak to those businesses that had a ten-year plan put in place five years ago. I bet that plan is extremely different. The objectives might have been reached, but how they achieved those objectives is going to be vastly different, and we're only seeing an acceleration of that.\nIf you've got a plan to deploy AI in your business over the next three years, that's just too slow. You need to be thinking about what you can do in the next year. If you're really going to look forward, the only real light that we're starting to see that is going to be for certain are two things, and the combination of those two.\nThe first is every human will end up having their own personalized AI. It will be as ubiquitous as a mobile phone in all our pockets. If every human is going to have their own AI, then every business will have its own AI. It might start with a proliferation of AI doing different things, different models, different tools within the organization, but over time it will amalgamate into one AI source, one large language model for that business.\nIf we know that each individual will have their own AI, how does that impact the world of marketing? How do we market as businesses now to personalized AIs? How do our personalized AIs know what's good for us and what products it could be purchasing for us?\nIt becomes an incredibly exciting time. Picture all those to-do lists that you used to have to get your head around, plan for the day, and whoever executed those to-do lists were deemed successful. Well, actually, AI will now do those to-do lists for you. If AI is doing those to-do lists, if you're the business on the other end of it, how are you responding? How are you automating those experiences?\nIt's no longer about building fabulous experiences for humans but building fabulous experiences for humans and their AI.\nBrett StClair: Speed. Speed is possibly the number one challenge, not just by a few centimeters when crossing the finish line, but meters ahead of every other challenge.\nWhat artificial intelligence is proving to us is that not only is the technology accelerating faster than we've ever seen before, in fact it's no longer Moore's law, but Moore's snail pace law. Eighteen months for processing power to double, that's way too slow.\nWhen you add software engineering into the space, you're doubling that pace of output or the pace of innovation. Now we're adding artificial intelligence, multiply that by a thousandfold. We're already seeing it with the number of large language models in the market.\nThere are now tens of thousands of large language models which are incredibly expensive to compute, need vast sums of data, and yet it's accelerating faster than we've ever seen before. That is resulting in this plethora of AI tools. These AI tools can solve any productivity issue, whether it's in your personal life or whether it's in your business life.\nSpeed is the big differentiator. If we know that AI is going to disrupt us, and it's not going to be our business being disrupted by AI, but another human or another business, the question is how fast is your business moving? How fast is your business adapting to this change?\nHave you got your data assets in check and ready to be consumed by AI? Do you understand the problems that you need to solve? I'm so passionate about the speed of change that I've developed a one-day course to get you started in one day.\nIt's no longer about waiting years to make the change or months after you've been to an event or workshop and you're back at work. Why? Because it's not the Googles or the Facebooks that are going to disrupt you. It's not the industry. It's the competitor that is literally your neighbor.\nWhat have they been doing? Whatever they've been doing, they started yesterday. Have you started yet? Speed is, hands down, the biggest challenge for businesses.\nThis exclusive interview with Brett StClair was conducted by Tabish Ali of the Cyber Security Speakers Agency.\nBenzinga Disclaimer: This article is from an unpaid external contributor. 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