PROG Holdings (PRG): Valuation Check After Positive New Coverage From B. Riley Securities

Simply Wall St.12-22 18:14

B. Riley Securities just kicked off coverage on PROG Holdings, giving the stock a fresh spotlight and a clearly positive stance that could reshape how investors think about this underfollowed lender. ...

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Riley Securities just kicked off coverage on PROG Holdings, giving the stock a fresh spotlight and a clearly positive stance that could reshape how investors think about this underfollowed lender. ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/diversified-financials/nyse-prg/prog-holdings/news/prog-holdings-prg-valuation-check-after-positive-new-coverag\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>PROG Holdings (PRG): Valuation Check After Positive New Coverage From B. 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Riley Securities\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-22 18:14 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/diversified-financials/nyse-prg/prog-holdings/news/prog-holdings-prg-valuation-check-after-positive-new-coverag><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>B. Riley Securities just kicked off coverage on PROG Holdings, giving the stock a fresh spotlight and a clearly positive stance that could reshape how investors think about this underfollowed lender. ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/diversified-financials/nyse-prg/prog-holdings/news/prog-holdings-prg-valuation-check-after-positive-new-coverag\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"IE00B66KJ199.SGD","symbol_name":"LEGG MASON ROYCE US SMALL CAP OPPORTUNITY  \" A\" (SGD) ACC","start_time":0,"source_url":"https://simplywall.st/stocks/us/diversified-financials/nyse-prg/prog-holdings/news/prog-holdings-prg-valuation-check-after-positive-new-coverag","article_id":"2593487651","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/7121000-choice2-main-header/1585186688507"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/diversified-financials/nyse-prg/prog-holdings/news/prog-holdings-prg-valuation-check-after-positive-new-coverag","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2593487651","pubTimestamp":1766398452,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"B. Riley Securities just kicked off coverage on PROG Holdings, giving the stock a fresh spotlight and a clearly positive stance that could reshape how investors think about this underfollowed lender.\nSee our latest analysis for PROG Holdings.\nThat fresh coverage lands after a choppy stretch, with a recent 1 month share price return of 6.55 percent but a much weaker year to date share price return of minus 29.20 percent. Even so, the 3 year total shareholder return of 79.37 percent still...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"IE00B66KJ199.SGD":"LEGG MASON ROYCE US SMALL CAP OPPORTUNITY  \" A\" (SGD) ACC","LU0234572021.USD":"高盛美国核心股票组合Acc","RILY":"B. Riley Financial, Inc.","IE0031619046.USD":"LEGG MASON ROYCE US SMALL CAP OPPORTUNITY \"A\" (USD) INC","PRG.AU":"PRL GLOBAL LTD","PRG":"PROG Holdings, Inc.","LU1585245621.USD":"EASTSPRING INV GLOBAL LOW VOLATILITY EQUITY FUND \"A\" (USD) ACC B","BK4127":"投资银行业与经纪业","IE00B7SZL793.SGD":"Legg Mason Royce - US Small Cap Opportunity A Acc SGD-H","IE00B19Z4B17.USD":"LEGG MASON ROYCE US SMALL CAP OPPORTUNITY \"A\" (USD) ACC","LU1430594728.SGD":"Eastspring Investments - Global Low Volatility Equity AS SGD","BK7095":"多种金属与采矿","BK4166":"消费信贷"},"translate_title":"PROG Holdings(PRG)：B.Riley Securities的积极新报道后进行估值检查","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"PRG.AU":1.5,"RILY":1.5,"PRG":1.5},"content_text":"B. Riley Securities just kicked off coverage on PROG Holdings, giving the stock a fresh spotlight and a clearly positive stance that could reshape how investors think about this underfollowed lender. See our latest analysis for PROG Holdings. That fresh coverage lands after a choppy stretch, with a recent 1 month share price return of 6.55 percent but a much weaker year to date share price return of minus 29.20 percent. Even so, the 3 year total shareholder return of 79.37 percent still signals longer term momentum. If this kind of sentiment shift has you reconsidering your watchlist, it could be a good moment to explore fast growing stocks with high insider ownership for other fast moving opportunities with committed insiders. With B. Riley setting an upbeat tone and the stock still trading at a sizeable discount to analyst targets and estimated intrinsic value, the key question is simple: is PROG genuinely undervalued or already pricing in its future growth? Most Popular Narrative Narrative: 22.4% Undervalued Compared to the last close at $29.95, the most widely followed narrative pegs fair value meaningfully higher, framing PROG Holdings as mispriced rather than fully rewarded.  Accelerating growth and improving profitability in the Buy Now, Pay Later (BNPL) segment through Four Technologies, which has achieved sustained triple-digit GMV and revenue growth and is now profitable, positions PROG Holdings to capitalize on increasing consumer demand for flexible payment options, which is likely to support strong future revenue and margin expansion.  Read the complete narrative. Curious how modest top line growth, shrinking margins, and a richer future earnings multiple can still point to upside from here? The full narrative unpacks the delicate balance between earnings power, share count changes, and a higher valuation bar that has to be cleared for this target to hold. Result: Fair Value of $38.57 (UNDERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, persistent soft demand in core leasing categories, along with rising BNPL competition, could squeeze margins and undermine the upside case investors are betting on. Find out about the key risks to this PROG Holdings narrative.  Build Your Own PROG Holdings Narrative If you see the story differently or prefer to lean on your own due diligence, you can build a personalized view of PROG in just a few minutes, Do it your way. A great starting point for your PROG Holdings research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision. Looking for your next smart investing angle Before you move on, lock in your momentum by scanning a few high conviction ideas on Simply Wall St's screener, so you do not miss the next standout opportunity.  Tap into resilient cash generators by reviewing these 12 dividend stocks with yields > 3% that can support portfolio income while markets stay unpredictable. Position yourself ahead of the digital finance curve with these 79 cryptocurrency and blockchain stocks that are shaping payments, infrastructure, and blockchain adoption. Capitalize on valuation gaps by targeting these 909 undervalued stocks based on cash flows that still look mispriced relative to their future cash flows.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.The New Payments ETF Is Live on NASDAQ:Money is moving to real-time rails, and a newly listed ETF now gives investors direct exposure. Fast settlement. Institutional custody. Simple access.Explore how this launch could reshape portfoliosSponsored ContentNew: Manage All Your Stock Portfolios in One PlaceWe've created the ultimate portfolio companion for stock investors, and it's free.• Connect an unlimited number of Portfolios and see your total in one currency• Be alerted to new Warning Signs or Risks via email or mobile• Track the Fair Value of your stocksTry a Demo Portfolio for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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