Jeffs Brands Ltd. has announced a strategic shift from its traditional focus on e-commerce to the homeland security and advanced technologies sectors. As part of this transition, the company plans to rebrand itself as Nexera Technologies Ltd., pending shareholder and regulatory approvals. The company intends to strengthen its position in the AI-driven homeland security market through its subsidiary, KeepZone, by expanding exclusive distribution agreements and introducing autonomous unmanned robotic control room technology for use in stadiums and other high-traffic venues. Jeffs Brands Ltd. has also appointed new senior management to lead its strategic direction in these fields. The company’s stated goal is to develop and deliver multi-layered security ecosystems for critical infrastructure and large venues.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Jeffs Brands Ltd. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9616507-en) on December 23, 2025, and is solely responsible for the information contained therein.
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