TikTok Enters $3 Billion Micro-Drama Boom With In-App 'Minis'— Aims To Keep Viewers Inside Its Platform

Benzinga_recent_news12-27 15:48

TikTok is reportedly pushing deeper into short-form entertainment by rolling out in-app "Minis" that let users binge micro dramas without leaving the platform. TikTok has quietly added a Minis section...

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