Starbucks CEO Brian Niccol Points To Reddit Feedback As Proof Of Service Culture Revival

Benzinga_recent_news2025-12-31

Starbucks Corp. (NASDAQ:SBUX) CEO Brian Niccol has been working on a turnaround plan for the company, and a recent Reddit thread has confirmed that the effort is paying off. Check out the current ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2595775464?lang=en_US&edition=fundamental","thumbnail":"https://cdn.benzinga.com/files/images/story/2025/12/31/Tokyo--Japan---February-11--2024-Signs-O.jpeg?optimize=medium&dpr=2&auto=webp&width=240","is_english":true,"pubTime":"2025-12-31 18:14","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2595775464","market":"sh","top_or_hot":-1,"title":"Starbucks CEO Brian Niccol Points To Reddit Feedback As Proof Of Service Culture Revival","media":"Benzinga_recent_news","content":"<div>\n<p>Starbucks Corp. (NASDAQ:SBUX) CEO Brian Niccol has been working on a turnaround plan for the company, and a recent Reddit thread has confirmed that the effort is paying off.\nCheck out the current ...</p>\n\n<a href=\"https://www.benzinga.com/news/restaurants/25/12/49644143/starbucks-ceo-brian-niccol-points-to-reddit-feedback-as-proof-of-service-culture-revival\">Source Link</a>\n\n</div>\n","source":"benzinga_recent_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Starbucks CEO Brian Niccol Points To Reddit Feedback As Proof Of Service Culture Revival</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nStarbucks CEO Brian Niccol Points To Reddit Feedback As Proof Of Service Culture Revival\n</h2>\n\n<h4 class=\"meta\">\n\n\n2025-12-31 18:14 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.benzinga.com/news/restaurants/25/12/49644143/starbucks-ceo-brian-niccol-points-to-reddit-feedback-as-proof-of-service-culture-revival><strong>Benzinga_recent_news</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Starbucks Corp. (NASDAQ:SBUX) CEO Brian Niccol has been working on a turnaround plan for the company, and a recent Reddit thread has confirmed that the effort is paying off.\nCheck out the current ...</p>\n\n<a href=\"https://www.benzinga.com/news/restaurants/25/12/49644143/starbucks-ceo-brian-niccol-points-to-reddit-feedback-as-proof-of-service-culture-revival\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2108987350.USD","symbol_name":"UBS (LUX) EQUITY SICAV GLOBAL OPPORTUNITY SUSTAINABLE (USD) \"P\" (USD) ACC","start_time":0,"source_url":"https://www.benzinga.com/news/restaurants/25/12/49644143/starbucks-ceo-brian-niccol-points-to-reddit-feedback-as-proof-of-service-culture-revival","article_id":"2595775464","we_media_id":null,"thumbnails":["https://cdn.benzinga.com/files/images/story/2025/12/31/Tokyo--Japan---February-11--2024-Signs-O.jpeg?optimize=medium&dpr=2&auto=webp&width=240"],"rights":{"source":"benzinga_recent_news","url":"https://www.benzinga.com/news/restaurants/25/12/49644143/starbucks-ceo-brian-niccol-points-to-reddit-feedback-as-proof-of-service-culture-revival","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2595775464","pubTimestamp":1767176040,"columns":[],"sourceInfo":{"source_id":"benzinga_recent_news","name":"Benzinga"},"weMediaInfo":null,"summary":"Starbucks CEO Brian Niccol's turnaround plan appears to be making progress, with early signs of improved service standards.","collect":0,"end_time":0,"defaultTopTitle":"benzinga.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU2108987350.USD":"UBS (LUX) EQUITY SICAV GLOBAL OPPORTUNITY SUSTAINABLE (USD) \"P\" (USD) ACC","LU0354030511.USD":"ALLSPRING  U.S. LARGE CAP GROWTH \"I\" (USD) ACC","BK4122":"互联网与直销零售","BK4610":"咖啡茶饮","LU0354030438.USD":"富国美国大盘成长基金Cl A Acc","LU2360107168.USD":"BGF NEXT GENERATION TECHNOLOGY \"A4\" (USD) INC","LU2290526834.HKD":"BGF NEXT GENERATION TECHNOLOGY \"A2\" (HKDHDG) ACC","BK4547":"WSB热门概念","BK4535":"淡马锡持仓","SGXZ81514606.USD":"大华环球创新基金A Acc USD","LU0320765059.SGD":"FTIF - Franklin US Opportunities A Acc SGD","LU1720051108.HKD":"ALLIANZ GLOBAL ARTIFICIAL INTELLIGENCE \"AT\" (HKD) ACC","BK4504":"桥水持仓","LU2065170008.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) INC","LU1720051017.SGD":"Allianz Global Artificial Intelligence AT Acc H2-SGD","BK4209":"餐馆","LU2065171311.SGD":"M&G (LUX) GLOBAL MAXIMA \"A\" (SGD) ACC","LU0672654240.SGD":"FTIF - Franklin US Opportunities A Acc SGD-H1","LU1861215975.USD":"贝莱德新一代科技基金 A2","BK4588":"碎股","LU0109391861.USD":"富兰克林美国机遇基金A Acc","LU2357305700.SGD":"Allianz Global Artificial Intelligence ET H2-SGD","LU1267930730.SGD":"富兰克林美国机遇基金AS Acc SGD (CPF)","LU2065171402.SGD":"M&G (LUX) GLOBAL MAXIMA \"A\" (SGD) INC","LU1548497426.USD":"安联环球人工智能AT Acc","SGXZ99366536.SGD":"United Global Innovation A Acc SGD-H","LU1861220033.SGD":"Blackrock Next Generation Technology A2 SGD-H","LU0708995401.HKD":"FRANKLIN U.S. OPPORTUNITIES \"A\" (HKD) ACC","BK4608":"AI应用概念股","LU0823411888.USD":"法巴消费创新基金 Cap","IE00B3T34201.USD":"BNY MELLON GLOBAL EQUITY INCOME \"B\" (USD) INC","LU0882574139.USD":"富达环球消费行业基金A ACC","SBUX":"星巴克","LU2065169927.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) ACC","BK4023":"应用软件","SGXZ51526630.SGD":"大华环球创新基金A Acc SGD","LU1721429741.USD":"BNP PARIBAS SMART FOOD \"CRH\" (USD) INC","LU1721429402.USD":"BNP PARIBAS SMART FOOD \"C\" (USD) ACC","BK4077":"互动媒体与服务","BK4585":"ETF&股票定投概念"},"translate_title":"星巴克首席执行官布莱恩·尼科尔(Brian Niccol)指出Reddit反馈是服务文化复兴的证明","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SBUX":1.96},"content_text":"Starbucks Corp. (NASDAQ:SBUX) CEO Brian Niccol has been working on a turnaround plan for the company, and a recent Reddit thread has confirmed that the effort is paying off.\nCheck out the current price of SBUX stock here. \nNiccol, who previously served as Chairman and CEO of Chipotle Mexican Grill (NYSE:CMG), revealed in a recent interview with The Wall Street Journal that he thought his ‘Back to Starbucks’ plan was working after reading a Reddit thread about job applicants at the company.\nHe told host Alan Murray, president of The WSJ Leadership Institute, that people going through the interview process for a role at Starbucks often asked questions like, “What’s one of the questions I should be prepared for?”\nTo this, they were told, “You better be prepared to talk about how you like customer service.”\nThe thread suggested that the company’s service standards were being internalized by asking people about their opinions on customer service.\nNicole said, “When I saw that in the Reddit thread, I was like, ‘Okay, we’re making progress,'” regarding the establishment of service standards.\nSee Also: What Sparked Urgent.ly (ULY)’s 33% Jump In After-Hours Trading?\nNiccol’s plan, which was officially launched in September 2024, aimed at making Starbucks cafes warm and inviting places. It involved several changes, such as returning condiment bars, having baristas write on coffee cups, offering more ceramic mugs, eliminating the non-dairy milk upcharge, and implementing a revised code of conduct.\nWhen Niccol became CEO, he inherited several challenges, including growing competition and changing consumer preferences for more affordable beverages. The company had also faced criticism from employees and customers for long wait times, inconsistent service, and a perception of being a soulless chain.\nDespite these challenges, Niccol's turnaround efforts appear to be yielding results. Starbucks reported a 1% increase in global comparable sales for the fourth quarter compared with the same period last year. \nIt’s now been more than a year into Niccol’s tenure. The company's fourth-quarter revenue of $9.57 billion exceeded forecasts, but adjusted EPS of 52 cents fell short of the 56-cent consensus.\nThe stock of the American multinational coffeehouse chain has fallen 6.58% year-to-date.\nStarbucks has a market capitalization of $96.94 billion and has traded between a 52-week high of $117.46 and a low of $75.50.\nPrice Action: SBUX closed at $85.25 on Tuesday, down 0.37%, according to Benzinga Pro data.\nBenzinga’s Edge Stock Rankings indicate that SBUX is showing short-term upward momentum while experiencing medium- and long-term consolidation. Know how its momentum lines up with other well-known names.\nRead Next: \nPhoto courtesy: Shutterstock \nDisclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2595775464","isCrawlerRequest":true}