Fiserv Inc. reported that its Small Business Index rose to 144 in December 2025, reflecting a year-over-year sales increase of 1.6%. December sales grew 0.8% month-over-month, while transaction volume remained flat. Compared to 2024, average ticket sizes increased by 2.0%, indicating higher consumer spending per transaction. Retail sales among small businesses increased 0.9% month-over-month and 0.3% year-over-year, with core retail categories growing 1.1% year-over-year. Sporting goods led annual gains with a 5.2% increase, supported by a 5.8% rise in foot traffic. Essential categories outperformed discretionary spending, rising 2.8% year-over-year versus 0.7% for discretionary items. Grocery sales fell by 0.3% despite a 0.2% increase in foot traffic. Small business restaurant sales were up 0.1% year-over-year and remained flat month-over-month, with a 1.5% decline in year-over-year foot traffic. Limited-service restaurants grew 0.5% year-over-year, while full-service restaurants declined 0.6%. Bars saw a 1.0% increase, driven by higher foot traffic. Sales grew in 43 out of 50 states in December, compared to only 11 states in the prior month. California and Texas saw notable month-over-month increases of 1.6% and 1.1%, respectively, while New York, Colorado, and Pennsylvania experienced declines.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Fiserv Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260105567516) on January 05, 2026, and is solely responsible for the information contained therein.
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