Disney Showcases New Advertising Innovations at Global Tech & Data Showcase

Reuters01-08
Disney Showcases New Advertising Innovations at Global Tech & Data Showcase

The Walt Disney Company hosted its Sixth Annual Global Tech and Data Showcase live from the Chelsea Theater at the Cosmopolitan Hotel in Las Vegas. During the event, Disney executives unveiled new technology and data solutions designed to enhance its advertising ecosystem. Key highlights included advancements in AI, automation, and measurement tools that empower brands with deeper insights and connected measurement across Disney’s extensive portfolio of live sports and streaming. The company also announced the introduction of vertical video on Disney+ in the U.S. and showcased a new video generation tool for advertisers, reinforcing Disney’s commitment to innovation and personalized fan experiences.

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