The Walt Disney Company hosted its Sixth Annual Global Tech and Data Showcase live from the Chelsea Theater at the Cosmopolitan Hotel in Las Vegas. During the event, Disney executives unveiled new technology and data solutions designed to enhance its advertising ecosystem. Key highlights included advancements in AI, automation, and measurement tools that empower brands with deeper insights and connected measurement across Disney’s extensive portfolio of live sports and streaming. The company also announced the introduction of vertical video on Disney+ in the U.S. and showcased a new video generation tool for advertisers, reinforcing Disney’s commitment to innovation and personalized fan experiences.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Walt Disney Company published the original content used to generate this news brief on January 08, 2026, and is solely responsible for the information contained therein.
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