Tencent’s Weixin Pay Partners with Tourism Malaysia to Boost Chinese Visitor Experience

Reuters01-08
Tencent’s Weixin Pay Partners with Tourism Malaysia to Boost Chinese Visitor Experience

Tencent Holdings Ltd., through its Weixin Pay platform, has formalized a strategic collaboration with Tourism Malaysia to enhance the travel experience for Chinese visitors. The partnership aims to support the sustainable growth and digital transformation of Malaysia's tourism industry by integrating seamless digital payment solutions. Both parties will work together on joint digital marketing initiatives, technology adoption, and integrated promotions to increase Malaysia's visibility among Chinese travelers. The collaboration also enables Malaysian merchants to leverage Weixin Pay's digital tools, providing Chinese tourists with convenient, cashless payment options throughout their journey in Malaysia. This initiative aligns with efforts to strengthen Malaysia’s presence in the China market ahead of the Visit Malaysia 2026 campaign.

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