Estee Lauder's Turnaround Is Starting to Bear Fruit -- Market Talk

Dow Jones01-05

0814 ET - Estee Lauder is beginning to execute on its turnaround, Raymond James analysts say in a research note. The owner of beauty brands such as MAC and Smashbox is seeing improved trends across its top two markets, U.S. and China. "And we see opportunity for sustained growth, supported by stepped-up innovation, brand mix and marketing," the analysts add. Estee Lauder is diversifying towards faster-growth channels such as Amazon and TikTok Shop--with online now accounting for nearly a third of total sales--while also limiting exposure to legacy department stores. The analysts say they believe 2026 is the start of a multi-year profit recovery. Raymond James upgrades Estee Lauder to strong buy from market perform. Estee Lauder climbs 3.4% premarket. (connor.hart@wsj.com)

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January 05, 2026 08:14 ET (13:14 GMT)

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