Zeta Global Partners with OpenAI to Power Athena AI Marketing Platform

Reuters01-06

<a href="https://laohu8.com/S/ZETA">Zeta Global</a> Partners with OpenAI to Power Athena AI Marketing Platform

Zeta Global Holdings Corporation has announced a strategic collaboration with OpenAI to enhance its enterprise marketing platform, Athena by Zeta™. This partnership will leverage OpenAI's advanced conversational intelligence and agentic technologies to support Athena's development, offering enterprise marketers more intuitive and intelligent experiences. As part of the expanded collaboration, Zeta is providing broader beta access to Athena's first two agentic applications, Insights and Advisor, in response to strong enterprise demand. The initiative aims to integrate answer-driven intelligence directly into marketing workflows, enabling faster, data-driven decision-making for brands.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zeta Global Holdings Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 20260105851914) on January 05, 2026, and is solely responsible for the information contained therein.

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