Adobe Inc. reported a record $257.8 billion in online consumer spending during the 2025 holiday shopping season, representing a 6.8% year-over-year increase. The period from November 1 to December 31 saw 25 days with over $4 billion in daily sales, up from 18 days in 2024. Mobile transactions accounted for 56.4% of online purchases, rising from 54.5% in 2024, with peak mobile activity on Christmas Day at 66.5% of sales. The use of generative AI tools for shopping saw significant growth, with traffic to retail sites from these tools increasing by 693.4% year-over-year, and a 670% increase on Cyber Monday. The most frequent use of AI was in categories such as video games, toys, appliances, electronics, and personal care products. Discount levels peaked at 30.9% in electronics, 29.6% in toys, and 25.1% in apparel, all higher than the previous year. These discounts led to more purchases of higher-priced items, with the share of expensive goods sold rising 20% overall and by 56% in electronics. Buy Now Pay Later (BNPL) services reached a record $20 billion in online spend, up 9.8% year-over-year, with smartphones driving 82.2% of BNPL purchases. Cyber Monday BNPL transactions crossed $1.03 billion, a 4.2% annual increase. Survey data indicated consumers primarily used BNPL for electronics, apparel, toys, and furniture.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Adobe Inc. published the original content used to generate this news brief on January 07, 2026, and is solely responsible for the information contained therein.
Comments