OptimizeRx Partners with Experian to Enhance Privacy-Safe Healthcare Marketing

Reuters01-07

OptimizeRx Partners with Experian to Enhance Privacy-Safe Healthcare Marketing

OptimizeRx Corporation has announced a collaboration with Experian to enhance privacy-safe identity resolution in healthcare marketing. This partnership integrates OptimizeRx's patented Micro-Neighborhood® audience technology with Experian's robust identity graph, enabling life science companies and healthcare marketing agencies to reach and measure consumer audiences more accurately and at greater scale. The collaboration aims to reduce onboarding loss, improve audience quality, and deliver more transparent, privacy-forward campaign performance for direct-to-consumer initiatives in the healthcare sector.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. OptimizeRx Corporation published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 9620927) on January 07, 2026, and is solely responsible for the information contained therein.

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