Toyota Finishes Off 2025 Strong, But Predicts Tough Year Ahead -- WSJ

Dow Jones01-06

By Christopher Otts

Toyota, the No. 2 automaker in the U.S. by sales, defied an industrywide downturn in the final months of 2025, posting an 8% sales gain.

But the Japanese company's North America division lost money in the six months ended Sept. 30, and this year could be challenging. Toyota executives expect price increases across the industry in 2026, saying companies will have to pass along some tariff costs by raising prices.

"I think it's fair to say the entire industry is not priced up for tariffs. There's been some price increases, but not a lot, and not a lot of brands have gone all in," said David Christ, Toyota's U.S. sales chief. "We're taking it kind of month by month, and we're watching it very closely."

Depositary shares on the New York Stock Exchange were trading close to flat Monday.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

January 05, 2026 11:35 ET (16:35 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2601835821?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-01-06 00:35","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2601835821","market":"us","top_or_hot":-1,"title":"Toyota Finishes Off 2025 Strong, But Predicts Tough Year Ahead -- WSJ","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n       By Christopher Otts \n</p>\n<p>\n     Toyota, the No. 2 automaker in the U.S. by sales, defied an industrywide downturn in the final months of 2025, posting an 8% sales gain. \n</p>\n<p>\n     But the Japanese company's North America division lost money in the six months ended Sept. 30, and this year could be challenging. Toyota executives expect price increases across the industry in 2026, saying companies will have to pass along some tariff costs by raising prices. \n</p>\n<p>\n     \"I think it's fair to say the entire industry is not priced up for tariffs. There's been some price increases, but not a lot, and not a lot of brands have gone all in,\" said David Christ, Toyota's U.S. sales chief. \"We're taking it kind of month by month, and we're watching it very closely.\" \n</p>\n<p>\n     Depositary shares on the New York Stock Exchange were trading close to flat Monday. \n</p>\n<p>\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 05, 2026 11:35 ET (16:35 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Toyota Finishes Off 2025 Strong, But Predicts Tough Year Ahead -- WSJ</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nToyota Finishes Off 2025 Strong, But Predicts Tough Year Ahead -- WSJ\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-01-06 00:35</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n       By Christopher Otts \n</p>\n<p>\n     Toyota, the No. 2 automaker in the U.S. by sales, defied an industrywide downturn in the final months of 2025, posting an 8% sales gain. \n</p>\n<p>\n     But the Japanese company's North America division lost money in the six months ended Sept. 30, and this year could be challenging. Toyota executives expect price increases across the industry in 2026, saying companies will have to pass along some tariff costs by raising prices. \n</p>\n<p>\n     \"I think it's fair to say the entire industry is not priced up for tariffs. There's been some price increases, but not a lot, and not a lot of brands have gone all in,\" said David Christ, Toyota's U.S. sales chief. \"We're taking it kind of month by month, and we're watching it very closely.\" \n</p>\n<p>\n     Depositary shares on the New York Stock Exchange were trading close to flat Monday. \n</p>\n<p>\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 05, 2026 11:35 ET (16:35 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4099","symbol_name":"汽车制造商","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2601835821","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2601835821","pubTimestamp":1767630900,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Toyota, the No. 2 automaker in the U.S. by sales, defied an industrywide downturn in the final months of 2025, posting an 8% sales gain.But the Japanese company's North America division lost money in the six months ended Sept. 30, and this year could be challenging. Toyota executives expect price increases across the industry in 2026, saying companies will have to pass along some tariff costs by raising prices.\"I think it's fair to say the entire industry is not priced up for tariffs. There's been some price increases, but not a lot, and not a lot of brands have gone all in,\" said David Christ, Toyota's U.S. sales chief. \"We're taking it kind of month by month, and we're watching it very closely.\". Depositary shares on the New York Stock Exchange were trading close to flat Monday.This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL .","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4099":"汽车制造商","03160":"华夏日股对冲","TM":"丰田汽车","BK4588":"碎股","BK4585":"ETF&股票定投概念","BK4604":"机器人概念","BK4555":"新能源车"},"translate_title":"丰田2025年表现强劲，但预计未来一年将艰难——《华尔街日报》","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TM":1.5,"03160":0.6},"content_text":"By Christopher Otts \n\n\n     Toyota, the No. 2 automaker in the U.S. by sales, defied an industrywide downturn in the final months of 2025, posting an 8% sales gain. \n\n\n     But the Japanese company's North America division lost money in the six months ended Sept. 30, and this year could be challenging. Toyota executives expect price increases across the industry in 2026, saying companies will have to pass along some tariff costs by raising prices. \n\n\n     \"I think it's fair to say the entire industry is not priced up for tariffs. There's been some price increases, but not a lot, and not a lot of brands have gone all in,\" said David Christ, Toyota's U.S. sales chief. \"We're taking it kind of month by month, and we're watching it very closely.\" \n\n\n     Depositary shares on the New York Stock Exchange were trading close to flat Monday. \n\n\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n\n\n  (END) Dow Jones Newswires\n\n\n  January 05, 2026 11:35 ET (16:35 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2601835821","isCrawlerRequest":true}