Eternal Beauty Holdings Secures Exclusive Distribution Deal with Italian Fragrance Brand CULTI

Reuters01-06
Eternal Beauty Holdings Secures Exclusive Distribution Deal with Italian Fragrance Brand CULTI

Eternal Beauty Holdings Ltd. has announced the establishment of a cooperation with CULTI, an Italian luxury fragrance brand owned by CULTI Milano S.p.A. Effective from January 1, 2026, Eternal Beauty has obtained the exclusive distribution rights for CULTI's products in mainland China, Hong Kong, and Macau. The company will be responsible for implementing tailored market entry and expansion strategies for the brand in these regions. This partnership is expected to strengthen Eternal Beauty’s high-end fragrance distribution network, expand its brand portfolio, and capture growth opportunities in the Chinese fragrance market.

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