Market Chatter: BYD Launches Linghui Sub-Brand for Fleet and Ride-Hailing Models

MT Newswires Live01-09

BYD (HKG:1211, SHE:002594) has introduced a new sub-brand, Linghui, to rebrand selected models for fleet operators and ride-hailing services, Bloomberg News reported Friday.

Under the lineup, the Qin PLUS will reportedly be marketed as the Linghui e5, while the Xia DM-i multi-purpose vehicle will be rebadged as the M9, based on vehicle filings and images released by China's Ministry of Industry and Information Technology on Thursday.

A variant of BYD's flagship Han electric sedan will be sold as the Linghui e9, the report said.

Chinese auto industry publications, including Yiche, said Linghui is expected to serve as a platform for established BYD models repurposed for fleet and mobility use cases, Bloomberg added.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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