Is Under Armour (UAA) Share Slide Creating A New Opportunity After Recent Price Rebound

Simply Wall St.01-11

If you are wondering whether Under Armour at around US$5.64 is a bargain or a value trap, you are not alone. The answer depends heavily on how you look at its valuation. The stock has recently shown ...

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The stock has recently shown ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/is-under-armour-uaa-share-slide-creating-a-new-opportunity-a\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is Under Armour (UAA) Share Slide Creating A New Opportunity After Recent Price Rebound</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs Under Armour (UAA) Share Slide Creating A New Opportunity After Recent Price Rebound\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-11 06:18 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/is-under-armour-uaa-share-slide-creating-a-new-opportunity-a><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>If you are wondering whether Under Armour at around US$5.64 is a bargain or a value trap, you are not alone. The answer depends heavily on how you look at its valuation. The stock has recently shown ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/is-under-armour-uaa-share-slide-creating-a-new-opportunity-a\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4202","symbol_name":"服装、服饰与奢侈品","start_time":0,"source_url":"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/is-under-armour-uaa-share-slide-creating-a-new-opportunity-a","article_id":"2602372534","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/company-cover/8740684-main-header/1590544834336"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-durables/nyse-uaa/under-armour/news/is-under-armour-uaa-share-slide-creating-a-new-opportunity-a","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2602372534","pubTimestamp":1768083536,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"If you are wondering whether Under Armour at around US$5.64 is a bargain or a value trap, you are not alone. The answer depends heavily on how you look at its valuation.\nThe stock has recently shown sharp moves, with a 6.6% return over the last week and 28.8% over the last 30 days, against a 6.6% return year to date and longer term returns of a 31.3% decline over 1 year, a 50.9% decline over 3 years, and a 68.8% decline over 5 years.\nRecent headlines have focused on Under Armour's brand...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4202":"服装、服饰与奢侈品","UAA":"安德玛公司A类股","BK4588":"碎股","UA":"安德玛公司C类股","BK4585":"ETF&股票定投概念","DCF":"Dreyfus Alcentra Global Credit Income 2024 Target Term Fund, Inc"},"translate_title":"Under Armour(UAA)股价下滑是否在近期价格反弹后创造了新的机会","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DCF":1,"UA":0.9,"UAA":1.5},"content_text":"If you are wondering whether Under Armour at around US$5.64 is a bargain or a value trap, you are not alone. The answer depends heavily on how you look at its valuation. The stock has recently shown sharp moves, with a 6.6% return over the last week and 28.8% over the last 30 days, against a 6.6% return year to date and longer term returns of a 31.3% decline over 1 year, a 50.9% decline over 3 years, and a 68.8% decline over 5 years. Recent headlines have focused on Under Armour's brand position, competitive pressures in athletic apparel, and management's efforts to sharpen its product and distribution focus. This context has framed the recent share price swings as investors reassess how much they are willing to pay for the company. On our checks, Under Armour scores a 3 out of 6 valuation score, which hints at some areas where the shares may be pricing in caution. Next we will walk through the main valuation methods behind that score, then finish with a more holistic way to think about what the stock might be worth to you.  Find out why Under Armour's -31.3% return over the last year is lagging behind its peers. AdvertisementApproach 1: Under Armour Discounted Cash Flow (DCF) Analysis A DCF model takes estimates of a company’s future cash flows, discounts them back to today using a required return, and adds them up to arrive at an estimate of what the business might be worth per share. For Under Armour, the model used is a 2 Stage Free Cash Flow to Equity approach. The latest twelve month free cash flow is a loss of about $47.8 million, so the story here is built on future improvement rather than current cash generation. Analyst and extrapolated projections see free cash flow rising from $4.5 million in 2026 to about $231.2 million in 2035, with $105.2 million projected for 2028. Simply Wall St discounts each of these annual cash flows back to today and adds a terminal value to capture cash flows beyond the explicit forecast period. On this basis, the DCF model suggests an intrinsic value of around $4.48 per share for Under Armour. Compared with a share price of about $5.64, the model implies the stock is roughly 25.9% overvalued. Result: OVERVALUED Our Discounted Cash Flow (DCF) analysis suggests Under Armour may be overvalued by 25.9%. Discover 877 undervalued stocks or create your own screener to find better value opportunities. UAA Discounted Cash Flow as at Jan 2026 Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Under Armour. Approach 2: Under Armour Price vs Sales For companies where earnings can be noisy, the P/S ratio is often a useful way to think about value because it compares what you pay for each dollar of revenue, rather than profit that can swing with accounting items and restructuring costs. In general, higher growth potential and lower perceived risk can justify a higher “normal” P/S multiple, while slower growth or higher uncertainty usually points to a lower one. So context really matters when you compare P/S numbers. Under Armour currently trades on a P/S of about 0.47x, against a Luxury industry average of roughly 0.79x and a peer group average of about 1.32x. Simply Wall St also calculates a proprietary “Fair Ratio” of 0.95x for Under Armour. This metric estimates what a reasonable P/S might be after factoring in elements like earnings growth, profit margins, industry, market cap and company specific risks, rather than just lining it up against broad sector averages. Because the current P/S of 0.47x is well below the Fair Ratio of 0.95x, this approach points to Under Armour looking undervalued on a sales basis. Result: UNDERVALUED NYSE:UAA P/S Ratio as at Jan 2026 P/S ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1441 companies where insiders are betting big on explosive growth. Upgrade Your Decision Making: Choose your Under Armour Narrative Earlier we mentioned that there is an even better way to understand valuation. On Simply Wall St’s Community page you can use Narratives to turn your view of Under Armour into a simple story that links how you think its revenue, earnings and margins could play out to a fair value. It then compares that fair value with today’s price to help you judge whether it looks attractive or not. The platform updates that story automatically as new news or earnings are released, and even lets you see how different investors can look at the same data and reach very different conclusions. For example, one Under Armour Narrative on the platform points to a fair value of about US$13.80 and another closer to US$4.00, with the current analyst consensus around US$5.87. Do you think there's more to the story for Under Armour? Head over to our Community to see what others are saying! NYSE:UAA 1-Year Stock Price Chart  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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