Fiserv (FISV) said Friday it is launching its Unknown Shopper product, a tool designed to allow merchants and their marketing partners to analyze in-store client behavior.
The product allows merchants to analyze in-store payment activity by turning payment data into actionable insights, the company said.
The product is built on Fiserv's payments intelligence platform and allows merchants in retail, restaurant, and fuel sectors to get insight into card-present transactions, Fiserv said.
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