Prediction Markets Growth Isn't Cannibalizing Sports Betting -- Market Talk

Dow Jones01-09

1412 ET - Prediction markets' growth over the past year still isn't taking too much business away from the main sports-betting companies, Citizens analyst Jordan Bender says. Bender estimates about 5% of the legal sports-betting handle is going into prediction markets. That isn't a major dent for DraftKings and Flutter's FanDuel, which are also offering their own prediction market products, Bender says. "One bad Monday Night Football game could have the same negative result on EBITDA as the total impact the prediction market space is currently having on the sector," Bender says. Sports betting operators without a prediction markets platform might fare a bit worse, he says. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

January 08, 2026 14:12 ET (19:12 GMT)

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