Is IMAX (IMAX) Using Hearables to Quietly Redefine Its Premium Content Ecosystem?

Simply Wall St.01-11

In December 2025, Breggz announced that its Zohn-1 wireless in-ear hearables became the first earphones to earn IMAX® Enhanced certification, extending IMAX’s immersive standards to a new personal ...

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This move into certified in-ear hearables highlights how IMAX is pushing its technology beyond cinema screens, deepening its role in how fans experience premium content across devices. We’ll now examine how IMAX’s expansion of its IMAX Enhanced ecosystem into in-ear hearables could influence the company’s broader investment narrative. Find companies with promising cash flow potential yet trading below their fair value.AdvertisementIMAX Investment Narrative RecapTo own IMAX, you need to believe premium, immersive experiences can keep pulling people out of the home and onto big, high-end screens. The Breggz Zohn-1 IMAX Enhanced certification is directionally positive for that ecosystem, but it does not materially change the key near term catalyst, which remains the performance of major theatrical releases, or the central risk that audiences gradually tilt more of their attention and spend toward at-home entertainment options. The most directly connected recent development is IMAX China’s amended services agreements, which now explicitly include support for IMAX Enhanced and other new businesses. That update ties the cinema-focused operations in Greater China more closely to IMAX’s broader technology platform, including certifications like Breggz’s in-ear hearables, and sits alongside the existing box office and new screen installation pipeline that many investors watch as primary drivers. Yet even as IMAX Enhanced broadens into personal devices, investors still need to think carefully about how rising at-home entertainment options could... Read the full narrative on IMAX (it's free!)IMAX's narrative projects $466.0 million revenue and $74.0 million earnings by 2028.Uncover how IMAX's forecasts yield a $38.81 fair value, a 14% upside to its current price.Exploring Other PerspectivesIMAX 1-Year Stock Price Chart Three Simply Wall St Community fair value estimates for IMAX span roughly US$38.81 to US$60.89, underlining how far apart individual views can be. Against that backdrop, the risk that consumer attention keeps shifting toward at-home entertainment and away from theatrical experiences is a critical lens for thinking about IMAX’s future performance, so it is worth weighing several competing viewpoints before you decide where you stand.Explore 3 other fair value estimates on IMAX - why the stock might be worth just $38.81!Build Your Own IMAX NarrativeDisagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.A great starting point for your IMAX research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.Our free IMAX research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate IMAX's overall financial health at a glance.Seeking Other Investments?These stocks are moving-our analysis flagged them today. Act fast before the price catches up:Outshine the giants: these 28 early-stage AI stocks could fund your retirement.Trump's oil boom is here - pipelines are primed to profit. Discover the 22 US stocks riding the wave.We've found 12 US stocks that are forecast to pay a dividend yield of over 6% next year. See the full list for free.  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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