First Citizens BancShares Inc., through its Silicon Valley Bank division, has released the 2026 State of the US Wine Industry Report, marking its 25th annual analysis of the premium wine sector. The report estimates wine sales for 2025 at approximately 329 million cases, down from 335.9 million in 2024, with a total value of about $74.3 billion, also declining from the previous year's $75.5 billion. The analysis forecasts that while the rate of demand decline is expected to improve in 2026, the market will likely bottom out between 2027 and 2028 before returning to modest growth. The report highlights that wineries seeing continued growth are those actively evolving their consumer engagement strategies, inventory management, and brand positioning, rather than waiting for a return to previous market conditions. Key trends include decreased tasting room visits and smaller average check sizes at smaller, hospitality-focused wineries.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. First Citizens BancShares Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: SF64048) on January 15, 2026, and is solely responsible for the information contained therein.
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