Nike (NKE) has entered pickleball for the first time, signing an apparel and footwear deal with 18-year-old star Anna Leigh Waters, the top-ranked player in women's singles, doubles, and mixed doubles, CNBC reported Tuesday.
Under the deal, Waters will compete in Nike apparel and footwear across all events and serve as a global ambassador as the sport continues to grow rapidly, the report said.
Nike did not immediately reply to MT Newswires' request for comment.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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