Hilton Worldwide Launches New Lodging Brand to Offer Furnished Apartments

MT Newswires Live01-15

Hilton Worldwide (HLT) said Thursday it has launched Apartment Collection by Hilton as a new lodging category within its brand portfolio, offering furnished apartments.

The new offering will be available for booking in the first half of this year through Hilton channels and will participate in the Hilton Honors program. Apartment Collection by Hilton will initially roll out in US cities including New York City, Washington, D.C., and Atlanta, the company said.

Hilton said the first properties were launched in partnership with Placemakr, with plans to add as many as 3,000 new apartments through this partnership. Hilton also plans additional franchise agreements with new owners in the multi-family segment to increase its apartment-style inventory over the next few years.

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