DJ Bread Financial Holdings Inc. Stock Underperforms Monday When Compared To Competitors
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Shares of Bread Financial Holdings Inc. $(BFH)$ plunged 10.68% to $71.78 Monday, on what proved to be an all-around great trading session for the stock market, with the S&P 500 Index rising 0.16% to 6,977.27 and the Dow Jones Industrial Average rising 0.17% to 49,590.20.
This was the stock's second consecutive day of losses.
Bread Financial Holdings Inc. closed 12.50% short of its 52-week high of $82.03, which the company achieved on January 9th.
The stock underperformed when compared to some of its competitors Monday, as Visa Inc. Cl A (V) fell 1.88% to $343.20, American Express Co. $(AXP)$ fell 4.27% to $359.59, and $Capital One Financial Corp(COF-N)$. $(COF)$ fell 6.42% to $233.20.
Trading volume (2.4 M) eclipsed its 50-day average volume of 736,771.
Data source: Dow Jones Market Data, FactSet. Data compiled January 12, 2026.
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(END) Dow Jones Newswires
January 12, 2026 17:21 ET (22:21 GMT)
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