Birkenstock Might Be Losing Its Footing -- Market Talk

Dow Jones01-15

0850 GMT - Red flags are growing around Birkenstock's sales progression, Bernstein warns investors in a note. The German footwear company, known for its sandals, appears to be growing faster still in business-to-business or wholesale than in direct retail sales, Bernstein says. "Experience suggests a healthy brand should grow faster in retail than wholesale," the brokerage says. That worrying trend might point to excessive price hikes by the company, or to a lack of focus on marketing and brand-building, the analysts say. "Without more compelling evidence, any upside to valuations requires faith that demand remains resilient," Bernstein cautions, trimming its target on the New York-listed stock to $50 from $55, keeping a market-perform rating. (joshua.kirby@wsj.com; @joshualeokirby)

(END) Dow Jones Newswires

January 15, 2026 03:50 ET (08:50 GMT)

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2603552670?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-01-15 16:50","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2603552670","market":"nz","top_or_hot":-1,"title":"Birkenstock Might Be Losing Its Footing -- Market Talk","media":"Dow Jones","content":"<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0850 GMT - Red flags are growing around Birkenstock's sales progression, Bernstein warns investors in a note. The German footwear company, known for its sandals, appears to be growing faster still in business-to-business or wholesale than in direct retail sales, Bernstein says. \"Experience suggests a healthy brand should grow faster in retail than wholesale,\" the brokerage says. That worrying trend might point to excessive price hikes by the company, or to a lack of focus on marketing and brand-building, the analysts say. \"Without more compelling evidence, any upside to valuations requires faith that demand remains resilient,\" Bernstein cautions, trimming its target on the New York-listed stock to $50 from $55, keeping a market-perform rating. (joshua.kirby@wsj.com; @joshualeokirby) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 15, 2026 03:50 ET (08:50 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Birkenstock Might Be Losing Its Footing -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nBirkenstock Might Be Losing Its Footing -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-01-15 16:50</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     0850 GMT - Red flags are growing around Birkenstock's sales progression, Bernstein warns investors in a note. The German footwear company, known for its sandals, appears to be growing faster still in business-to-business or wholesale than in direct retail sales, Bernstein says. \"Experience suggests a healthy brand should grow faster in retail than wholesale,\" the brokerage says. That worrying trend might point to excessive price hikes by the company, or to a lack of focus on marketing and brand-building, the analysts say. \"Without more compelling evidence, any upside to valuations requires faith that demand remains resilient,\" Bernstein cautions, trimming its target on the New York-listed stock to $50 from $55, keeping a market-perform rating. (joshua.kirby@wsj.com; @joshualeokirby) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  January 15, 2026 03:50 ET (08:50 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4146","symbol_name":"鞋类","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2603552670","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2603552670","pubTimestamp":1768467000,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0850 GMT - Red flags are growing around Birkenstock's sales progression, Bernstein warns investors in a note. The German footwear company, known for its sandals, appears to be growing faster still in business-to-business or wholesale than in direct retail sales, Bernstein says. \"Experience suggests a healthy brand should grow faster in retail than wholesale,\" the brokerage says. That worrying trend might point to excessive price hikes by the company, or to a lack of focus on marketing and brand-building, the analysts say. \"Without more compelling evidence, any upside to valuations requires faith that demand remains resilient,\" Bernstein cautions, trimming its target on the New York-listed stock to $50 from $55, keeping a market-perform rating. ","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4146":"鞋类","BIRK":"勃肯","BK4585":"ETF&股票定投概念","BK4588":"碎股"},"translate_title":"勃肯可能会失去立足点——市场讨论","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BIRK":0.9},"content_text":"0850 GMT - Red flags are growing around Birkenstock's sales progression, Bernstein warns investors in a note. The German footwear company, known for its sandals, appears to be growing faster still in business-to-business or wholesale than in direct retail sales, Bernstein says. \"Experience suggests a healthy brand should grow faster in retail than wholesale,\" the brokerage says. That worrying trend might point to excessive price hikes by the company, or to a lack of focus on marketing and brand-building, the analysts say. \"Without more compelling evidence, any upside to valuations requires faith that demand remains resilient,\" Bernstein cautions, trimming its target on the New York-listed stock to $50 from $55, keeping a market-perform rating. (joshua.kirby@wsj.com; @joshualeokirby) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  January 15, 2026 03:50 ET (08:50 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.36.0","shortVersion":"4.36.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2603552670","isCrawlerRequest":true}