YesAsia Seeks to Ride on 'K-Pop' Culture's Popularity to Penetrate Key Markets -- Market Talk

Dow Jones01-16

0151 GMT - YesAsia Holdings intends to ride on the popularity of 'K-pop' culture and rapid product innovation to penetrate key markets, say UOB Kay Hian analysts in a research report. They note that the management will continue marketing efforts for its business-to-consumer and business-to-business segments. For its B2C segment, the e-commerce platform operator will maintain investments in social media marketing to drive revenue growth. For its B2B segment, it'll conduct trade fairs to establish new partnerships and expand its customer base. The brokerage maintains the stock's buy rating, but lowers the target price to HK$5.15 from HK$7.00 based on estimated 8.5x 2026 price-to-earnings ratio. Shares last closed at HK$3.79. (ronnie.harui@wsj.com)

 

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January 15, 2026 20:51 ET (01:51 GMT)

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