Vail Resorts Reports 20% Decline in Skier Visits and 1.8% Drop in Lift Revenue Season-to-Date

Reuters01-15
Vail Resorts Reports 20% Decline in Skier Visits and 1.8% Drop in Lift Revenue Season-to-Date

Vail Resorts Inc. reported certain ski season metrics for the period from the beginning of the ski season through January 4, 2026, for its North American destination mountain resorts and regional ski areas. Season-to-date total skier visits decreased by 20.0% compared to the same period in the prior year. Season-to-date total lift revenue, including an allocated portion of season pass revenue for each applicable period, declined by 1.8% compared to the prior year period. The reported figures exclude results from the company's Australian and European resorts and ski areas. The data is interim and subject to fiscal quarter end review and adjustments.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Vail Resorts Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: LA64200) on January 15, 2026, and is solely responsible for the information contained therein.

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