Comscore Extends Five-Year Cinema Management Deal With Marcus Theatres

Reuters01-14
Comscore Extends Five-Year Cinema Management Deal With Marcus Theatres

Comscore Inc. has announced a five-year extension of its partnership with Marcus Theatres, the fourth-largest theatre circuit in the United States. Under the renewed agreement, Marcus Theatres will continue to use Comscore's Cinema ACE theatre management system and Enterprise Web circuit management application at all of its locations. The agreement, which is part of Comscore's Hollywood Software Suite of Solutions, took effect in September 2025 and aims to support theatre and circuit management operations for Marcus Theatres.

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