Procter & Gamble (PG) Valuation Check After Recent Share Price Stability

Simply Wall St.01-15

Procter & Gamble (PG) is back in focus after recent share moves, as investors weigh its consumer staples profile against mixed return figures over different time frames and a current share price of $...

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See our latest analysis for Procter & Gamble. Recent trading has been steady rather than sharp, with a 7 day share price return of 3.1% on top of a year to date share price return of 1.7%. However, the 1 year total shareholder return of 7.3% and 5 year total shareholder return of 22.4% suggest momentum has been fading over longer horizons. If PG has you reassessing your consumer staples exposure, it could be a good moment to scan other household names across healthcare stocks for fresh ideas. With Procter & Gamble trading at $144.24 and flags like a 25.7% intrinsic discount and a 15.2% gap to analyst targets, you have to ask: is this a rare value window, or is the market already baking in future growth? AdvertisementMost Popular Narrative: 20.4% Overvalued According to andre_santos, the narrative fair value of US$119.81 sits well below the last close at US$144.24, which frames a clear valuation gap to unpack. To assess P&G’s intrinsic value, four valuation methods are used, with different weightings to reflect relevance and reliability: Read the complete narrative. Want to see how steady revenue growth, disciplined margins, dividend pacing and a specific discount rate combine into that fair value estimate? The narrative explains the details. Result: Fair Value of $119.81 (OVERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, a 1 year total shareholder return of 7.3% and a 90 day share price decline of 2.2% hint that sentiment could weaken further if expectations for growth are reset. Find out about the key risks to this Procter & Gamble narrative. Another Angle on Valuation That user narrative points to PG trading at about 20.4% above an estimated fair value of US$119.81, which sounds rich. Our SWS DCF model, though, lands at a fair value of US$194.19, implying the current US$144.24 price sits at a 25.7% discount instead. Which scenario feels more realistic to you? Look into how the SWS DCF model arrives at its fair value. PG Discounted Cash Flow as at Jan 2026 Build Your Own Procter & Gamble Narrative If this view does not fully match your own or you prefer to dig into the numbers yourself, you can shape a fresh PG story in just a few minutes, Do it your way A great starting point for your Procter & Gamble research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision. Looking for more investment ideas? If PG has sharpened your thinking, do not stop here. Broaden your watchlist now so you are not only reacting when headlines hit.  Spot potential income anchors by scanning these 13 dividend stocks with yields > 3% that may complement a consumer staples holding. Ride the next wave of automation by checking out these 25 AI penny stocks linked to real-world applications of artificial intelligence. Hunt for potential mispriced opportunities through these 886 undervalued stocks based on cash flows that could sit alongside a mature name like Procter & Gamble.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: Manage All Your Stock Portfolios in One PlaceWe've created the ultimate portfolio companion for stock investors, and it's free.• Connect an unlimited number of Portfolios and see your total in one currency• Be alerted to new Warning Signs or Risks via email or mobile• Track the Fair Value of your stocksTry a Demo Portfolio for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. 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