Planet Fitness Sees Influencer Strategy Pay Off -- Market Talk
Dow Jones01-14
1359 ET - Planet Fitness has been working to bolster its social and digital teams in the last year, helping it grow its presence on social media, Chief Executive Colleen Keating says at a conference. Part of the push includes a greater focus on influencers, who showed off the gym's annual Summer Pass offering for high schoolers last summer, she says. The approach boosted the popularity of the program, with 3.7 million participants in 2025, up from just shy of 3 million the prior year, she says. (kelly.cloonan@wsj.com)
(END) Dow Jones Newswires
January 13, 2026 13:59 ET (18:59 GMT)
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