Fresh-Focused Grocers Growing Faster Than Value Supermarkets -- Market Talk

Dow Jones01-14

1458 ET - Value-focused grocery stores have passed their peak of growth, according to Placer.ai data. Value grocers like Lidl and Aldi that dominated growth through 2024 are still expanding but have been surpassed in growth by fresh-format grocers like Sprouts, the Placer.ai report says. Much of the trade-down movement has already happened and the most affluent shoppers are driving demand for fresh produce and health-focused food. The fact that value and high-end fresh are leading the way for growth reflects a bifurcation in the consumer, Placer.ai notes. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

January 13, 2026 14:59 ET (19:59 GMT)

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The fact that value and high-end fresh are leading the way for growth reflects a bifurcation in the consumer, Placer.ai notes. 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The fact that value and high-end fresh are leading the way for growth reflects a bifurcation in the consumer, Placer.ai notes. 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